CHIEF EXECUTIVE OFFICER
Dato’ Mohd Salleh, who was appointed as the CEO of MAS Awana Services Sdn. Bhd. on September 1, 2023, brings a wealth of experience and a visionary approach to the role. With a distinguished career spanning 38 years, he has been instrumental in shaping the aviation industry through his strategic leadership and practical insights.
Starting his journey with Malaysia Airlines System in 1986, Dato’ Mohd Salleh served until 2015 and then continued with Malaysia Aviation Group until 2023. His tenure includes senior leadership roles such as Director of Customer Services, CEO of MAS Wings, and Executive Vice President – Inflight Services. He has also held pivotal positions in MAS international regional offices in Brunei, Germany, the Netherlands, the USA, and Australia.
Dato’ Mohd Salleh’s extensive expertise covers a broad spectrum of areas including sales, marketing, customer services, service quality assurance, inflight crew services, inflight catering, inflight duty-free sales, call centers, IT and systems, airport operations, airport lounges, and crisis management. His strategic acumen and ability to drive operational excellence have consistently delivered outstanding results.
Holding an honours degree in Economics from the University of Waterloo, Ontario, Canada, Dato’ Mohd Salleh has also completed the Business Leader Development Program at Christ Church College, University of Oxford, United Kingdom and earned a Certificate of Achievement in Strategic Innovation from the Advanced Business Institute, IBM, New York.
With a focus on continuous improvement and innovation, Dato’ Mohd Salleh is committed to leading MAS Awana towards a future of sustained growth and industry leadership. His forward-looking vision and practical approach ensure that MAS Awana remains at the forefront of the aviation and hospitality sectors.