HEAD BUSINESS DEVELOPMENT & GENERAL COUNSEL
Dato’ Baharom Mohd Yatim is a powerhouse in airline sales, marketing, and operations, bringing over 30 years of hands-on experience in strategic business planning and execution. Known for his street-smart approach and results-driven mindset, he has successfully navigated global markets including Malaysia, ASEAN, Europe, and Turkey. His innovative travel trade engagements have consistently driven sales and secured new business opportunities.
Dato’ Baharom’s dynamic leadership has been pivotal in managing high-stakes projects and meeting KPIs under pressure. Notable achievements include the successful entry of the A380 into service and the turnaround of Golden Boutique’s sales processes. His career includes senior roles at Sri Sutra Travel and Pacific World Travel, where he crafted and executed comprehensive sales, marketing, and PR strategies, managed customer retention, and led new business development initiatives.
At CSPI Securite, he spearheaded the expansion into the ASEAN region, securing critical aviation security contracts and boosting business competitiveness. His adept handling of the MH17 and MH370 crises highlighted his strong situational leadership and capability to manage complex repatriation processes with large teams.
With a Bachelor of Law from the University of Malaya, Dato’ Baharom also brings significant legal expertise in litigation, contract management, and aircraft financing. His strategic vision, problem-solving skills, and pragmatic leadership style make him an invaluable asset in driving business growth and achieving organizational goals. Fluent in English and Malay, he excels in managing relationships and communicating effectively with diverse stakeholders.